Developed
Human-Centered Design Solution
Designed to reduce waste in landfills from the use of disposable coffee cups and influence consumer behavior by developing a system that enables shift towards use of reusable coffee tumblers
Solution and Design Process
Territory
Student/faculty who buy beverages from cafes near Columbia Morningside Campus
Interview
Studying faculty members and their coffee consumption patterns highlighted lack of access, awareness and convenience to alternative solutions that could replace use of disposable coffee cups
Solution
To shift consumer behavior and make access to coffee tumblers accessible we developed a subscription where consumers pay monthly to get a number of free coffee by using our TUMBLER (equipped with NFC tags). At partnered coffee shops customers can wash their TUMBLER or have them stored for later pickup. We are selling the tumblers and making custom ones
Challenges Faced
Building a unique subscription model that was desirable and easy to integrate into existing consumer habits.
Learnings
Love the problem not the solution and be willing to reiterate till the solution is suitable to the customer using it. ALWAYS keep humans at the center of your design not the process or technology
